Family Of Businesses

Family of Businesses

DICK'S Sporting Goods, Inc. ("DSG") is an authentic, full-line sports and fitness omni-channel retailer offering a broad assortment of high quality, competitively-priced brand name sporting goods equipment, apparel and footwear, in a specialty store environment.

DSG owns and operates a variety of retail locations, including Golf Galaxy, LLC, a golf-specialty retailer with a world class selection of brand name golf equipment, apparel and accessories as well as Field & Stream, which offers a wide variety of outdoor brands and provides top of the line in-store services.

Furthermore, DSG offers numerous premium brands including, CALIA by Carrie Underwood, a lifestyle brand with a versatile line of apparel and accessories designed to fit the lives of active women; FITNESS GEAR, a fitness brand providing uncomplicated fitness tools to achieve the athletes' desired results; MaxFli, a premium golf brand delivering performance to the golf enthusiast; PRIMED, a sports and fitness training brand focused on helping athletes achieve their full potential; and TopFlite, an established golf brand trusted by golfers at every skill level with decades of innovation in its products.

Additionally, through three subsidiary entities, Blue Sombrero, LLC, Affinity Sports, LLC. and GameChanger Media, Inc., DSG offers a suite of digital tools. Collectively known as Dick's Team Sports HQ, DSG provides athletic teams, leagues, schools, corporate entities, or other organizations with access to functionality including but not limited to: free online registration, team websites, custom uniforms and fan wear, as well as a mobile app through which teams can schedule and communicate with each other.

Finally, DSG delivers marketing materials and promotional content to users through a variety of websites, including,, and