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$20 Off Your Purchase of $100 or More + Free Shipping $25 + Free In-Store Returns

Firmstrong Women's Bella Fashionista Seven Speed Beach Cruiser Bike

Firmstrong Women's Bella Fashionista Seven Speed Beach Cruiser Bike is rated 4.8 out of 5 by 4.
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NOW:$299.99 (40% off!) WAS: $499.99*
Burgundy Vanilla
17"
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Product Information: Pro Tips

Sleek and stylish, the Firmstrong Women’s Bella Fashionista Seven Speed Beach Cruiser Bike is ready for action. On a quick spin around the park or casually cruising through town, this seven speed bike features a Shimano gear system that shifts gears with the flick of your wrist for easier uphill pedaling. Dual seat springs offer a cushioned ride, and a cuff guard protects pants from fraying. Set out in style on the Bella Fashionista.

Click here to learn more about Free In-Store Bike Assembly

FEATURES:

  • Seven speed cruiser bike
  • Ideal for casual cruising along the beach, to and from work, and on other paved surfaces
  • Shimano Internal Gear System shifts between seven gears smoothly for easier uphill pedaling
  • Wide white-wall tires move smoothly over bumps
  • Dual springs cushion impact for a less-bumpy ride
  • Sleek design amplifies style with fashionable accents
  • Thick top tube, front and rear fenders, and painted rims are sure to turn heads
  • Comfortably fits women from 5’ – 6’ tall
  • Cuff guard protects pants
  • Can carry up to 350 pounds


SPECIFICATIONS:

  • Frame: 17’’ extended steel
  • Cranks: one piece
  • Brake type: caliper
  • Tires: 26’’ x 2.125’’
  • Tire tread: waffle
  • Handlebar dimensions: 28.5’’ cruiser bars
  • Seatpost size: 28.6’’
  • Seat: classic leather cruiser saddle
  • Wheel size: 26’’
  • Spokes: 14G
  • Grips: synthetic leather
  • Bike shipped 80% assembled
  • Manufacturer’s 30-day warranty
  • Model: BLBU267-1032
  • Firmstrong


NOTICE: Used Bikes and/or bikes purchased online that have been assembled are non-returnable.

We strongly recommend that a professional bicycle mechanic properly assembles, repairs, and maintains the bicycle. DICK'S Sporting Goods will provide free in-store assembly service by a certified technician for any bicycle purchased on our website or in our stores (proof of purchase required). If you choose to assemble the bicycle yourself, DICK'S Sporting Goods is not responsible for injuries or damages resulting from improper assembly.
  • Brand: Firmstrong
  • Country of Origin: Imported

Web ID: 16FRMWBLLFSHNST7SCRS

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Rated 5 out of 5 by from Stunning Bike!! Just picked up from Dick's yesterday! Very nice bike. Love the metallic flake burgundy color!!! My daughter is 5'2" and fits her great! Bike is a bit heavy, but with the elongated steel frame this is to be expected. Bought it in the 7-speed, but haven't really had a chance to take on a ride yet. Will update if any issues, but the look of this bike, the leather seat and handle grips, just looks awesome!
Date published: 2016-10-20
Rated 5 out of 5 by from Most Comfortable Bike Ever This bike is so comfortable, I could ride it all day. It shifts easily and is smooth as silk, not to mention that it looks so cool my husband wants one.If you order online, make sure to take the bike to an actual Dick's store for assembly. They do a far better job - and for free - than we could have done ourselves.There was a minute scratch on the front fender when it was remove from the box, and the manager offered me s 10% discount without even being asked as I was not concerned about a tiny scratch in the least. Great customer service!!
Date published: 2016-08-07
Rated 4 out of 5 by from Bikes great getting it though not do much I had to wait a week for to to be shipped to me. Brought it in to be built then found out that the manufacturer forgot the thread a couple of the holes for screws. So my bike's been there for another week and I'm having them thread the screw holes instead of waiting another week or so for a bike.
Date published: 2016-05-21
Rated 5 out of 5 by from good bike we were extremely happy with Issak who helped me purchase my bike.
Date published: 2015-08-09
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Firmstrong Women's Bella Fashionista Seven Speed Beach Cruiser Bike
Product Details
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*Buy Online, Pick Up In Store orders are typically ready for pick up within two hours of submitting an order. Orders placed after store hours will be ready for pick up the next day. In-store availability is based on the store inventory and is typically updated every two hours. Orders are held for four days after processing.

Item Availability

Products, pricing, promotions, exclusions and availability may vary between DICK'S Sporting Goods stores and DicksSportingGoods.com and can change at any time without notice.

Products available on DicksSportingGoods.com will display one of six different statuses:

  1. In Stock
  2. Limited Stock
  3. Out of Stock
  4. Pre-Order
  5. Backorder
  6. Special Order

A product's status is provided after clicking on the "Add to Cart" button (for items sold online) or the "Check Store Availability" button (for items available in stores) located on the Product Detail page.

Delivery times vary based on how long the product takes to be processed for shipping (noted on the Product Detail page), the shipping method you select, and your shipping location. Please note that shipping processes take place on business days, which are Monday through Friday, excluding U.S. federal holidays.

  1. In Stock
    Delivery: Available products typically begin preparation for shipment as soon as the payment method is verified. Products ship once they are confirmed in stock, packed to ship, payment is approved, and the receiving address is verified. Estimated Delivery Date will provide details on when you can expect your product to arrive.

    Buy Online, Pick Up in Store: Available products are typically ready for pick up within two hours after placing your online order. An email notification will be sent to confirm exactly when your order is ready to be picked up. Reference our Buy Online, Pick Up in Store information section for additional details in regards to this program.
  2. Limited Stock
    Products listed as Limited Stock are currently low or limited in inventory at the store(s) being viewed.
  3. Out of Stock
    Products listed as Out of Stock are currently not in stock at the store(s) being viewed. Note that in some instances, very limited inventory may be available in stores, but because of small quantities we are unable to reflect the availability online. Please remember to check back – if or when inventory is replenished and available, this will be reflected online.
  4. Pre-Order
    When a product is listed as Pre-Order, such product is not yet in stock but is available for advanced purchase on our site, prior to the manufacturer's public release date. Pre-Order items are shipped once in stock and the public release date arrives. You will be notified of a product's updated status by email. The expected shipment time is listed on the Product Detail page.
  5. Backorder
    When a product is listed as Backorder, it means the product is not yet in stock but is available for purchase on our site in advance of inventory receipt. Backordered items are shipped once in stock. You will be notified of a product's updated status by email. The expected shipment time is listed on the Product Detail page.
  6. Special Order
    Special Order products require some additional preparation time before shipment. You will be notified of the status of your Special Order item by email. The expected shipment time is listed on the Product Detail page.

    Please note: Some products are offered with customization options, such as monogramming. If you select a customization option at checkout, please allow for this preparation time in addition to the expected shipment time listed on the Product Detail page.

Item Availability

Products, pricing, promotions, exclusions and availability may vary between DICK'S Sporting Goods stores and DicksSportingGoods.com and can change at any time without notice.

Products available on DicksSportingGoods.com will display one of six different statuses:

  1. In Stock
  2. Limited Stock
  3. Out of Stock
  4. Pre-Order
  5. Backorder
  6. Special Order

A product's status is provided after clicking on the "Add to Cart" button (for items sold online) or the "Check Store Availability" button (for items available in stores) located on the Product Detail page.

Delivery times vary based on how long the product takes to be processed for shipping (noted on the Product Detail page), the shipping method you select, and your shipping location. Please note that shipping processes take place on business days, which are Monday through Friday, excluding U.S. federal holidays.

  1. In Stock
    Delivery: Available products typically begin preparation for shipment as soon as the payment method is verified. Products ship once they are confirmed in stock, packed to ship, payment is approved, and the receiving address is verified. Estimated Delivery Date will provide details on when you can expect your product to arrive.

    Buy Online, Pick Up in Store: Available products are typically ready for pick up within two hours after placing your online order. An email notification will be sent to confirm exactly when your order is ready to be picked up. Reference our Buy Online, Pick Up in Store information section for additional details in regards to this program.
  2. Limited Stock
    Products listed as Limited Stock are currently low or limited in inventory at the store(s) being viewed.
  3. Out of Stock
    Products listed as Out of Stock are currently not in stock at the store(s) being viewed. Note that in some instances, very limited inventory may be available in stores, but because of small quantities we are unable to reflect the availability online. Please remember to check back – if or when inventory is replenished and available, this will be reflected online.
  4. Pre-Order
    When a product is listed as Pre-Order, such product is not yet in stock but is available for advanced purchase on our site, prior to the manufacturer's public release date. Pre-Order items are shipped once in stock and the public release date arrives. You will be notified of a product's updated status by email. The expected shipment time is listed on the Product Detail page.
  5. Backorder
    When a product is listed as Backorder, it means the product is not yet in stock but is available for purchase on our site in advance of inventory receipt. Backordered items are shipped once in stock. You will be notified of a product's updated status by email. The expected shipment time is listed on the Product Detail page.
  6. Special Order
    Special Order products require some additional preparation time before shipment. You will be notified of the status of your Special Order item by email. The expected shipment time is listed on the Product Detail page.

    Please note: Some products are offered with customization options, such as monogramming. If you select a customization option at checkout, please allow for this preparation time in addition to the expected shipment time listed on the Product Detail page.

Oversized or overweight items such as treadmills, gun safes, and basketball hoops are not eligible for standard ground delivery (UPS, USPS, FedEx). These items will arrive via truck and require a scheduled appointment.

For some items, we also offer assembly and installation options, which require a scheduled appointment separate from the delivery appointment.

The following delivery methods can be selected during the checkout process.

Delivery Definitions

Option Delivery Location Assistance Provided Appointment Needed Adult Required for Delivery Product Assembly
Curbside Delivery Back of Truck None Yes Yes No
Threshold Delivery Inside door of choice (front door or garage)*

*Gun safes only delivered to garage. Yes Yes Yes No
Room-of-Choice Delivery Room of choice
(up to 1 flight of stairs) Yes Yes Yes No
Room-of-Choice Delivery & Assembly Room of choice
(up to 1 flight of stairs) Yes Yes Yes Yes - See Details
Delivery & Installation (Hoops Only) Location varies by shipping carrier Yes Yes Yes Yes - See Details

Note: not all products are eligible for all methods.

Delivery Appointment

To schedule your delivery appointment, the shipping provider will contact you directly. Please ensure that your contact information is correct at checkout.

Assembly

Not Available for In-Ground Hoops and Gun Safes

The assembly process is completed by our assembly provider in a separate appointment from the delivery appointment. The assembly provider will contact you by phone within 24 to 48 hours after your purchase to schedule your installation appointment.

Packaging will be removed by assembly provider.

Assembly on Portable Hoops

Available for Portable Hoops Only

The hoop assembly is completed by a vendor-approved installation service provider. The hoop installation provider will contact you one to two business days after your order has shipped. When your item has shipped, you will receive a shipping notification email.

Most portable hoop installation systems will arrive at your door via a standard ground service (FedEx or UPS) and will not require a scheduled delivery but will require a scheduled assembly.

Sale & Shipping Restrictions

Federal, state and/or local restrictions may apply to the sale or shipment of the following products. Please check your local laws for additional regulations & restrictions.

Links to Designated Sale & Shipping Restrictions
Air Guns Airsoft Black Powder / Muzzleloader
Blowguns Crossbows Gun Cleaning
Hazardous Materials Heaters Lithium Batteries
Kangaroo Leather Knives Magazines
Paintball Guns / Kits Personal Defense Sprays Slingshots
Stun Guns
Air Guns Sale & Shipping Restrictions
Air Guns The sale or shipment of this product to residents of the following is restricted:
  • California: San Francisco, Seaside
  • Connecticut: Bridgeport, Stratford City
  • Delaware
  • District of Columbia (DC)
  • Illinois: Chicago, Evanston, Maywood, Wilmette
  • Kentucky: Jefferson County, Edgewood
  • Maryland: Cumberland
  • New Jersey
  • New York: NYC, Brooklyn, Bronx, Buffalo, Floral Park, glen Oaks, Queens, Rochester, Staten Island, Yonkers
  • Pennsylvania: Philadelphia, York
  • Rhode Island
Air guns >.177 or 700 fps restricted to the following locations:
  • Illinois
Airsoft Sale & Shipping Restrictions
Airsoft The sale or shipment of this product to residents of the following is restricted:
  • District of Columbia (DC)
  • Connecticut: Bridgeport
  • Illinois: Chicago
  • Pennsylvania: Philadelphia
Color Specific Regulations apply in the following locations:
  • California
  • New Jersey: Atlantic City
  • New York: NYC, Brooklyn, Bronx, Staten Island, Queens, Glen Oaks, Floral Park
Black Powder / Muzzleloader Sale & Shipping Restrictions
Ammunition The sale or shipment of this product to residents of the following states is restricted: District of Columbia and Massachusetts
Rifles Delivery Confirmation-Adult Signature Required. Customer must provide a physical address for delivery of this item. Cannot ship to a PO Box or APO/FPO addresses. Black powder rifles are not shipped to customers in IL, MI, NJ, NY and Washington, DC because of restrictions. This item will be removed from your order if your shipping address is to a restricted location.
Blowguns Sale & Shipping Restrictions
All The sale or shipment of this product to residents of the following states is restricted: California, District of Columbia (DC) and Massachusetts
Crossbows Sale & Shipping Restrictions
Crossbows The sale or shipment of this product to residents of the following is restricted:
  • Alaska
  • Hawaii
  • US Territories
  • Puerto Rico
  • Virgin Islands
Gun Cleaning Sale & Shipping Restrictions
Liquids & Solvents Ground Shipping Only. The sale or shipment of this product to residents of the following is restricted: Alaska, Hawaii, US Territories, Puerto Rico, and the Virgin Islands.
Potentially Hazardous Materials Sale & Shipping Restrictions
Aerosols, Flammables, Solvents, etc. Ground Shipping Only. The sale or shipment of this product to residents of the following is restricted:
  • Alaska
  • Hawaii
  • US Territories
  • Puerto Rico
  • Virgin Islands
Heaters Sale & Shipping Restrictions
Select The sale or shipment of this product to residents of the following states is restricted:
  • Vented Gas Heaters - California & Massachusetts
  • Unvented Gas Heaters - California
Lithium Batteries Shipping Restrictions
All Ground Shipping only. Due to the complexity of shipping requirements, additional restrictions may apply for lithium ion and metal batteries not installed or contained in equipment.
Kangaroo Leather Sale & Shipping Restrictions
Items Containing Kangaroo Leather The sale or shipment of this product to residents of the following is restricted: California.
Knives Sale & Shipping Restrictions
Length Restrictions The sale or shipment of this product to residents of the following states is restricted:
  • Alabama: Montgomery (+3”)
  • New York: NYC (+4”)
Gravity Knives The sale or shipment of this product to residents of the following states is restricted: Colorado, New Jersey & New York
Daggers The sale or shipment of this product to residents of the following is restricted: New Jersey
Non-Metal The sale or shipment of this product to residents of the following states is restricted: California and Delaware.
Magazines Sale & Shipping Restrictions
10+ Round Magazines The sale or shipment of this product to residents of the following states is restricted: California, Connecticut, DC, Hawaii, Maryland, Massachusetts, New Jersey, New York.
15+ Round Magazines The sale or shipment of this product to residents of the following states is restricted: California, Colorado, Connecticut, DC, Hawaii, Maryland, Massachusetts, New Jersey, New York.
Paintball Guns/Kits Sale & Shipping Restrictions
Paintball Guns The sale or shipment of this product to residents of the following is restricted:
  • New York: NYC, Brooklyn, Bronx, Floral Park, Glen Oaks, Queens, Staten Island
Personal Defense Sprays Sale & Shipping Restrictions
All Ground Shipping Only. The sale or shipment of this product to residents of the following is restricted:
  • District of Columbia (DC)
  • Massachusetts
  • New York
Size restrictions apply in the following locations:
  • New Jersey
  • South Carolina
  • Florida
  • Arkansas
  • North Carolina
Chemical restrictions (no tear gas) apply in the following locations:
  • California
  • Michigan
  • Nevada
  • Wisconsin
Slingshots Sale & Shipping Restrictions
All The sale or shipment of this product to residents of the following is restricted:
  • Delaware: Wilmington
  • Illinois: Niles, Washington
  • Iowa: Des Moines
  • Maine: Augusta
  • Michigan: Richmond
  • Minnesota: Duluth
  • New Jersey
  • North Carolina: Morehead
  • Pennsylvania: Philadelphia
  • Rhode Island
  • South Dakota: Rapid City
  • Tennessee: Knoxville, Johnson City
  • Utah: Salt Lake County
  • West Virginia: Bluefield
  • Wisconsin: Madison
The sale or shipment slingshots with wrist straps to residents of the following is also restricted:
  • Maine: Augusta
  • New York
Stun Guns Sale & Shipping Restrictions
All The sale or shipment of this product to residents of the following is restricted: Hawaii, Illinois, Massachusetts, Michigan, New Jersey, New York, Rhode Island, DC
  • Maryland: Annapolis, Baltimore, & Howard Counties
  • Pennsylvania: Philadelphia
  • Iowa: Denison & Crawford County
  • Washington: Tacoma

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Firmstrong Women's Bella Fashionista Seven Speed Beach Cruiser Bike
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Protection and Extended Service Plans

Many products sold through DICKS.com come with a manufacturer's warranty. Customers seeking information about a product's manufacturer's warranty should directly contact the manufacturer.

For certain items, DICKS.com offers an Extended Service Plan, giving you the option to receive up to four years of additional protection against product breakdowns, including mechanical or electrical failure caused by faulty workmanship.

Our Extended Service Plan begins when the manufacturer's warranty expires. Click here for Terms and Conditions. The Extended Service Plan is not offered in Maine due to state law.

Plan Benefits:

  • Choose from one to four years of additional coverage
  • Coverage begins after manufacturer warranty expires
  • It's a no-lemon policy: If a product breaks down for the same reason three times during the coverage, the product will be replaced for free. No hidden fees. No deductibles
  • Full coverage of parts and labor for repairs from defects or faulty workmanship for products over $100. If your product is not fixed you will receive full replacement cost
  • Full coverage of parts and labor for repairs from defects or faulty workmanship for products over $100. If your product is not fixed you will receive full replacement cost
  • Access to more than 12,000 customer service centers nationwide
  • Up to $45 for installation, removal or reinstallation costs

How to purchase:

  1. Extended Service Plan options are available for eligible products under a drop down menu on the product page. Coverage is not available for all products
  2. Select a plan from the drop down menu and click "Add to Cart"
  3. Your selected coverage is shown on the Shopping Cart screen and coverage selections can be changed
  4. When finished shopping, click "Proceed to Checkout" and complete your purchase
  5. Once your product ships you will be mailed the terms and conditions for your plan. For more information about the plans or to submit a service request, contact NEW at 1.866.633.2419.

The plan will only be available at the time of purchase and is not sold separately.

  • If you would like to purchase the Extended Service Plan when ordering through the Buy Online, Pick Up in Store program, it must be purchased as part of your online order (you will not be able to add a warranty when you go to the store to pick up your order).
  • Warranties on products purchased through the Buy Online, Pick Up in Store program are mailed to the customer (they will not be provided at the store when picking up your order).