Pink is the color of tenacity. It's the color of bold—the color of fighting back.

National Breast Cancer Awareness Month is no time for pessimists. It's a time to rally and a time to celebrate. It's a time to spark hope.

In October 2014, go pink with DICK'S Sporting Goods. Come back to us for all the performance-ready pink gear you need. Show your support year-round and browse our current selection of pink products.